Made in USA

Badlands Guitar Company® instruments are built in the United States to our exacting specifications.

Custom finishes

The GX1 lineup echoes the
eye-catching custom graphics and colors that made the finest '80s hard rock guitars stand out in a crowded scene.

Custom USA pickups

Our BGC Custom pickup sets are

custom-designed and wound in United States make this guitar sound as cool as it looks.

Meticulous QC

Limited production means we can devote greater energy and resources to making sure every Badlands Guitar is ready to rock without compromise.

Crossroads of passion
and experience

The Badlands Guitar Company® is the brainchild of The Tone King and Luka Skalabrin, two friends and hard rock guitar fanatics with a passion for the sights, sounds, and gear of '80s hard rock. They formed Badlands Guitar Company® to disrupt the reissue guitar market, which they believe takes too many shortcuts when it comes to delivering a true '80s hard rock guitar experience.

A salute to the Sunset Strip

Building from their knowledge of the designs, features, and specifications that elevate the typical electric guitar into versatile, responsive, rowdy-but-sometimes-refined instrument that '80s hard rock music demands, TTK and Luka devised the limited-run, U.S.-made GX1, both as a tribute to the heady days of the Sunset Strip scene and the players who demand the best in quality and value.